CHAPTER 7: BUSINESS MARKETING

Coca-Cola is the world's largest beverage company with over 300 bottling partners in 200 plus countries around the world, serving over 3,500 beverages. The company markets to everyone except children under the age of 12. The Coca-Cola company is dedicated to offering safe, quality beverages and marketing these beverages responsibly providing information customers can trust.

  The company has always taken seriously its commitment to market responsibly across the globe, to all advertising media and all of the beverages. The Coca-Cola company distributes to the bottling company which then completes and manufactures the products to restaurants, supermarkets, theaters,etc.
  Coca-Cola is a business-to-business electronic commerce. Customers can find information and give their feedbacks about the company and products by going to the Coca-Cola website, facebook, twitter, and more.