Chapter 15: Retailing

The Coca-Cola is an independent retailer because it is owned by a single person or a partnership and not operated as part of a larger institution. Some of the Coca-Cola products are Coke, Diet Coke, Coca-Cola classic, Coke zero,  Coca-Cola cherry, Sprite, Fanta, etc. 

The prices given by retailers are affordable and the products are sold in some supermarkets, convinience stores, corner stores, restaurants, etc. Coca-Cola products are also sold in vending machines in some schools and office buidings. There are different types of bottling such as cans, bottles plastic and glass, and also different sizes.

The Coca-Cola company produces the syrup which is sold to licensed Coca-Cola bottlers around the world. The bottlers then mixes the syrup with sparkling water, etc and then sells and distributes the products to retail stores and vending machines. In 2011 Interbrand's best global band, Coca-Cola was the world's most valuable brand.

Chapter 6: Consumer Decision Making

Coca-Cola not only satisfies but also takes away the thirst of consumers. It is a product for everyone, anytime and everywhere. Although Coca-Cola products is a want by consumers and not a need, consumers consider it to be a need because of their stimulus. For example; if you are thirsty, you may feel like you need a soda(coca-cola) but its the stimuli causing it to feel like a need when it's a want.

Consumers have a variety of brands of beverages to choose from, but most people will choose coca-cola as their favorite because it satisfies their stimulus. Coca-Cola is known around the world and to many cultures which makes the company very much productive. In my country, there is a coca-cola company and that's the only soda we knew growing up until pepsi and others came about, but almost everyone prefered coca-cola most preferable coke. Coca-Cola provides for people of different social classes from upperclass to underclass.

Although consumers enjoy the consumption of Coca-Cola, do we really know that the product consist of a lot of sugar which is not good for our health. Still I love me some Coke.

CHAPTER 5: Developing a global vision

Coca-Cola is one of a few successful global marketers and is engaged in international trade. Coca-Cola is being sold in many countries around the world and has been known to contribute to our everyday lives in fun and quenching our thirst.

Coca-Cola is the largest non-alcoholic ready to drink beverage company in the world and has bottling operations in more than 200 countries such as; Africa, China, America, Europe, Japan, and many more.  

The company is adjusting its approach and also employing locals to work within the company in order to communicate with each country individually. In my opinion, i think it's a good idea because this would create jobs for many in different countries and wouls help the company in it's marketing strategies and social responsibilities.

The company's vision is to thrive as a business over the next ten years and beyond and get ready for tomorrow today. Also serves as the framework for their Roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth.

Chapter 4-- Marketing Environment for Coca-Cola

Coca-Cola is a company that has been around since 1886 and throughout  the years the company has made many changes to fulfil society's needs. Coca-Cola created a wide and diverse target audience around the world.

 The company's market is divided into the retailers which consist of bigger companies such as Stop and Shop, Walmart, etc and other countries around the world; and the consumers which examines society in four aspects also known as Demographic Factors.

1. Age--Coca-Cola targets all ages. The younger people enjoy the drink because it is very tasty and refreshing and the older people enjoy it because it was the drink that they were raised with.
2. Race--Coca-Cola targets people of all races all over the world.
3. Ethnicity--People of all ethnicity knows or have already had a Coca-Cola product because the company has reached out to people worldwide.
4. Location--People love Coca-Cola, so there are Coca-Cola products everywhere you travel and to every supermarket or corner store there is. For example; countries such as Mexico, India, China, Corsica,Peru, Caribbean countries, the U.S.A, etc.

Although there are many competitions in the world, Coca-Cola is still the leading soft drink company and it is affordable and refreshing.

Coke and Pepsi competes.

CHAPTER 3-- ETHICS AND SOCIAL RESPONSIBILITIES OF COCA-COLA

Coca-Cola has been around for many years as many of us know; but do we really know the good this company for others other than qunenching our thirst? As part of their (coca-cola) social responsibility, Coca-Cola funds a program called The Coca-Cola Foundation which embarks on many different activities. These activities consist of many including the following:

• Health and Active Lifestyles- encourages lifestyle changes by educating society on physical activities and nutritional facts.
• There was a recent launch of "Diet Coke Red Dress Program" where they came together with the National Heart, Lung and Blood Institute for the Heart Truth campaign and placed messages about heart health on diet coke packages all over the U.S.
• The company also awards scholarship for those in need.
• Coca-Cola is also part of the Water Stewardship which promotes water conservation within communities and industries.

 The Ethics for the Coca-Cola company is as follows:

Act with integrity

Be honest

Follow the law

Comply with the code

Be accountable

I believe that Coca-Cola is doing and has been doing a wonderful job helping society and doing things around the world that benefits not only the company but individuals on a whole. 

COCA-COLA'S STRATEGIC PLANNING

In 2002, Coca-Cola was very successful because of its strategic work making the Coca-Cola company the world's leading company. Worldwide volume increased with international growth and North American business is also growing solid.

The company has led up to its strategic plan for the past years because it has accelerated soft drink growth, they worked together with their bottling partners, serving customers with a refreshing drink. As a Coca-Cola customer, i am refreshed everytime i drink a Coca-Cola beverage. When a Coca-Cola beverage is opened, there is happiness. "COCA-COLA OPEN HAPPINESS."

PHOTOS OF COCA-COLA BEING ENJOYED.

A history of Coca-Cola

Coca-Cola is one of the best soda in the world and is being enjoyed by many everyday. It all began in 1886 when a pharmcist John Pemberton out of curiosity mixed up a fragrant caramel-colored liquid and mixed it with carbonated water and was sampled by customers. Pemberton's book-keeper Frank Robertson named the mixture Coca-Cola. This is where the name Coca-Cola came about.

After the death of Pemberton in 1888, an Atlanta businessman Asa Griggs Candler bought the business for under $3000. From 1886 to 1894, the business grew and became very successful. The company decided that the product should be bottled in a very distinctive bottle which would be the company's signature bottle.

  
In 1928, Coca-Cola was introduced to the olympic games for the first time. Coca-Cola isn't just a big success but also a big part of people's lives. From the mid 1940's until 1960, the number of countries which bottled this product were nearly doubled. After 70 years of success, the company decided to expand with new flavors including Fanta, Sprite, TAB and Fresca. 

By 1997 the company sold about 1 billion servings of its products everyday. To this day Coca-Cola has sold over 1.5 billion servings each day.

In conclusion, Coca-Cola company has met its mission because the world is refreshed, happy and has made a difference in people's life.