CHAPTER 11: DEVELOPING AND MANAGING PRODUCTS

Coca-Cola originated as a small fountain beverage which only sold for 5 cents a glass in 1886. Throughout the years, Coca-Cola has been developed into one of the best known and famous beverage (soda) worldwide.

Coca-Cola has a recent drink dispensing machine called The Coca-Cola Freestyle. It has not yet been placed all over but only a few has been placed at fast food restaurants such as McDonalds, BurgerKing, etc. The dispenser consist of a touchscreen selection and over 100 drink choices.

So far the only place i've seen these is at McDonalds, but i have read that some Wendys and BurgerKing also have a few.

Business Analysis- Coca-Cola researches its market, competetion, etc before putting a product out on the market.
Development- Coca-Cola main interest is that the product will have its taste without losing its color or texture.