CHAPTER 10: PRODUCT CONCEPT

Coca-Cola has a porfolio of many different beverages (3500+) ranging from diet soda to water and many more. Although the Coca-Cola company consist of different types of beverages, Coke is the one that is mainly portrayed. The company is mainly recognised by its name and logo. Coca-Cola is a valuable and global brand because most of its earnings is made out of the U.S. Most consumers  prefer the Coca-Cola and trust it also because it has been around for many many years which makes them loyal to the brand.

Coca-Cola is a consumer product and convinience product which requires no shopping effort and is also a product line because they are packaged in many different ways such as cans, bottles,etc. The trademark for the company is the shape of the Coca-Cola bottles and the abbreviations like Coke.

Coca-Cola uses a one brand name strategy in over 195 countries around the world but had to rename the sprite brand to Kin in Korea to satisfy a government prohibition. (pg 169 MKTG)