Chapter 4-- Marketing Environment for Coca-Cola

Coca-Cola is a company that has been around since 1886 and throughout  the years the company has made many changes to fulfil society's needs. Coca-Cola created a wide and diverse target audience around the world.

 The company's market is divided into the retailers which consist of bigger companies such as Stop and Shop, Walmart, etc and other countries around the world; and the consumers which examines society in four aspects also known as Demographic Factors.

1. Age--Coca-Cola targets all ages. The younger people enjoy the drink because it is very tasty and refreshing and the older people enjoy it because it was the drink that they were raised with.
2. Race--Coca-Cola targets people of all races all over the world.
3. Ethnicity--People of all ethnicity knows or have already had a Coca-Cola product because the company has reached out to people worldwide.
4. Location--People love Coca-Cola, so there are Coca-Cola products everywhere you travel and to every supermarket or corner store there is. For example; countries such as Mexico, India, China, Corsica,Peru, Caribbean countries, the U.S.A, etc.

Although there are many competitions in the world, Coca-Cola is still the leading soft drink company and it is affordable and refreshing.

Coke and Pepsi competes.