CHAPTER 5: Developing a global vision

Coca-Cola is one of a few successful global marketers and is engaged in international trade. Coca-Cola is being sold in many countries around the world and has been known to contribute to our everyday lives in fun and quenching our thirst.

Coca-Cola is the largest non-alcoholic ready to drink beverage company in the world and has bottling operations in more than 200 countries such as; Africa, China, America, Europe, Japan, and many more.  

The company is adjusting its approach and also employing locals to work within the company in order to communicate with each country individually. In my opinion, i think it's a good idea because this would create jobs for many in different countries and wouls help the company in it's marketing strategies and social responsibilities.

The company's vision is to thrive as a business over the next ten years and beyond and get ready for tomorrow today. Also serves as the framework for their Roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth.