Chapter 6: Consumer Decision Making

Coca-Cola not only satisfies but also takes away the thirst of consumers. It is a product for everyone, anytime and everywhere. Although Coca-Cola products is a want by consumers and not a need, consumers consider it to be a need because of their stimulus. For example; if you are thirsty, you may feel like you need a soda(coca-cola) but its the stimuli causing it to feel like a need when it's a want.

Consumers have a variety of brands of beverages to choose from, but most people will choose coca-cola as their favorite because it satisfies their stimulus. Coca-Cola is known around the world and to many cultures which makes the company very much productive. In my country, there is a coca-cola company and that's the only soda we knew growing up until pepsi and others came about, but almost everyone prefered coca-cola most preferable coke. Coca-Cola provides for people of different social classes from upperclass to underclass.

Although consumers enjoy the consumption of Coca-Cola, do we really know that the product consist of a lot of sugar which is not good for our health. Still I love me some Coke.