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Coca-Cola uses many different types of advertising methods to promote their products. As a child growing up, i remember reading about Coca-Cola on magazines, newspaper, etc and also hearing about the company on the radio and television. Coca-Cola usually advertises BIG especially during the superbowl and holiday season. During the christmas time, the company wishes everyone happy holidays and post images and streaming of santa claus drinking an ice cold coke.
In this years superbowl, Coca-Cola had at least two commercials where the polar bears are watching the game and opening happiness with an ice cold coke.
Coca-Cola advertises all over the world and also plays a big role in public relations. Sprite is teaming up with six NBA players to discover 24 amateur ballers who will represent a team of two in the Sprite uncontainable game at NBA allstar 2013 in houston.
Coca-Cola announced a multi-year partnership with (RED) to raise awareness and money for global fund's effort to virtually elimate mother-to-child transmission of HIV by 2015. These are only a few of many sponsorship and cause-relating funds that Coca-Cola has done and is still doing.
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