CHAPTER 18: PROMOTION AND PERSONAL SELLING

Coca-Cola spends a lot of money promoting the company even though it is known all over the world. The company has many loyal customers because there are consumers who only purchase Coca-Cola products. In my country, the only soft drinks/soda i knew was the Coca-Cola products, but for the past few years, there have been competitions with other brands.

Coca-Cola was the first company to distibute complimentary coupons. 1888 Asa Candler used paper tickets for free glasses of coke to help market his new soda.

Coca-Cola usually has sweepstakes or promotion which includes a  collection of a certain amount of Coke bottle covers  and the price would be a Coca-Cola glass, and also during the summer at six flags, there is a promotion to the  amusement parks.

Chapter 17: Advertising and Public Relations

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Coca-Cola uses many different types of advertising methods to promote their products. As a child growing up, i remember reading about Coca-Cola on magazines, newspaper, etc and also hearing about the company on the radio and television. Coca-Cola usually advertises BIG especially during the superbowl and holiday season. During the christmas time, the company wishes everyone happy holidays and post images and streaming of santa claus drinking an ice cold coke.

In this years superbowl, Coca-Cola had at least two commercials where the polar bears are watching the game and opening happiness with an ice cold coke.
Coca-Cola advertises all over the world and also plays a big role in public relations. Sprite is teaming up with six NBA players to discover 24 amateur ballers who will represent a team of two in the Sprite uncontainable game at NBA allstar 2013 in houston.

Coca-Cola announced a multi-year partnership with (RED) to raise awareness and money for global fund's effort to virtually elimate mother-to-child transmission of HIV by 2015. These are only a few of many sponsorship and cause-relating funds that Coca-Cola has done and is still doing.

Chapter 15: Retailing

The Coca-Cola is an independent retailer because it is owned by a single person or a partnership and not operated as part of a larger institution. Some of the Coca-Cola products are Coke, Diet Coke, Coca-Cola classic, Coke zero,  Coca-Cola cherry, Sprite, Fanta, etc. 

The prices given by retailers are affordable and the products are sold in some supermarkets, convinience stores, corner stores, restaurants, etc. Coca-Cola products are also sold in vending machines in some schools and office buidings. There are different types of bottling such as cans, bottles plastic and glass, and also different sizes.

The Coca-Cola company produces the syrup which is sold to licensed Coca-Cola bottlers around the world. The bottlers then mixes the syrup with sparkling water, etc and then sells and distributes the products to retail stores and vending machines. In 2011 Interbrand's best global band, Coca-Cola was the world's most valuable brand.

Chapter 6: Consumer Decision Making

Coca-Cola not only satisfies but also takes away the thirst of consumers. It is a product for everyone, anytime and everywhere. Although Coca-Cola products is a want by consumers and not a need, consumers consider it to be a need because of their stimulus. For example; if you are thirsty, you may feel like you need a soda(coca-cola) but its the stimuli causing it to feel like a need when it's a want.

Consumers have a variety of brands of beverages to choose from, but most people will choose coca-cola as their favorite because it satisfies their stimulus. Coca-Cola is known around the world and to many cultures which makes the company very much productive. In my country, there is a coca-cola company and that's the only soda we knew growing up until pepsi and others came about, but almost everyone prefered coca-cola most preferable coke. Coca-Cola provides for people of different social classes from upperclass to underclass.

Although consumers enjoy the consumption of Coca-Cola, do we really know that the product consist of a lot of sugar which is not good for our health. Still I love me some Coke.